LIBERTÉ
Campaign launch 2025
Helsinki based company creating visual work that feels right.
We’re all about creating work that feels right, whether it’s bold or simple. Sometimes it’s about pushing creative boundaries, and other times it’s about doing straightforward projects for people and brands we believe in. Along with advertising and commercials, it’s also exploring new stories and concepts for longer formats —film, TV, documentaries, or shorts, you name it. No categories— just fresh ideas, or familiar ones done right.
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SILMÄASEMA
“presbyopia”
When Silmäasema came to us looking for a fresh way to bring presbyopia into focus, we knew exactly who to call: Erma & Reinikainen. Their wildly clever idea helped us turn it into a campaign that’s anything but short-sighted. It just goes to show, when the right crew gets together, good things tend to happen.
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AcNE & LIBERTÉ
for FISKARS
For Fiskars, we teamed up with Acne on three back-to-back projects, showing just how versatile their tools can be —whether you're trimming trees, making melba, or munching popcorn on Christmas Eve. We tackled each project with the same care and attention we always bring, proving that a well-executed campaign can work wonders, no matter the scope.
“Tidy Up”
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“Functional Form”
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”Gifting”
COMING IN NOVEMBER 2024
Sini - brand film & images
For Sini, we created a brand film and images that capture a simple truth: no one ever regrets cleaning up. While we might have second thoughts about other indulgences, a clean home is never one of them. This campaign brings that feeling to life —authentic, relatable, and refreshingly real.
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HSL - brand film & images
For HSL, together with Wörks, we set out to capture personal stories that show what public transport really means to people. We followed five individuals, including a 12-year-old girl from Seattle who gained newfound independence after moving here, and an elderly woman whose lifeline has been the metro for decades. Real stories, real people, showing how public transportation weaves into everyday life.
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Me naiset
In collaboration with United Imaginations, we crafted a playful commercial for Me Naiset. There’s more to the story than meets the eye—because, after all, we talk about everything—and with good reason.