SINI

This campaign is about more than just a tidy home —it’s about the bigger picture. What you hear in the film comes straight from people’s own words. We wanted to know what they really thought about cleaning, and it turns out, a clean home is something everyone can feel good about. With each clean home, we’re helping contribute to a cleaner, more sustainable world. One home at a time, these small changes add up, making a real difference that goes beyond just cleaning up.

Client: Sini – Marika Orkamo, Marika Saarinummi | Producer: Pauliina Teirikari | Director: Tom Hakala | DOP: Albin Sjödin | Edit: Janne Kilpeläinen | Grade: Petri Falkenberg | Stylist: Sofia Oksanen | MUAH: Emma Bentley | Photographer: Tom Hakala | Launch: April 2024