Behind the scenes, this project was brought to life by Viivi Huuska as director and produced by Sakke Hytönen. Originally one of the best stylist we’ve ever worked with, Sakke made the leap into producing a few years ago. It’s been a breath of fresh air having someone from the styling world bring their creative, out-of-the-box thinking into an industry that’s often stuck in old ways. He still styles, too, but his approach to producing has added something new and exciting to the mix.

Produced: Sakke Hytönen, Directed: Viivi Huuska, Photographed: Vuokko Salo | Client: Sanoma Media Finland – Karja Louhelainen | Agency: United Imaginations – Ella Komulainen, Jyrki Poutanen, Martta Kallio, Nelli Immonen, Nelli Pätäri | Launch: JUN 2024